Did you know that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it as a text?
If that fact alone isn’t enough to convince you that video is the best internal communication method for your company, then take a look below at seven other reasons!
1 – Video Is Quicker
Forget organising a meeting or writing out a lengthy email; a video can be made externally or at the comfort of your desk very quickly. A simple two-minute video is worth 1.8 million words and is easily distributed via email to your entire organization in a few seconds.
Education becomes quicker to access for your team as tutorials and news updates allow staff to learn sooner and more efficiently, eliminating the risk and cost of errors.
2 – Video is Improves Connection
Video can bridge the divide between the hierarchy of your workforce. Using video to explain to and support your staff in a relaxed, unthreatening way will create a friendly company culture.
Check out our blog 5 Ways You Can Use Video To Connect With Your Employees for a more detailed look into this topic.
3 – Video Simplifies Information
Video reduces reading load, divides topics and appeals to the 65% of the population who are visual learners. As a more inclusive learning method, video simplifies your information making your internal communications more enjoyable and easier to understand.
Check out our blog 5 Ways Video Can Simplify Information For Your Workforce for more information.
4 – Video Is Engaging
Did you know that employees who are committed to and engaged at work perform 20% better and are 87% less likely to leave their current company?
Video is statistically the most engaging form of content. By improving internal communication using video, you increase employee engagement and strengthen company culture.
Take a look at HubSpot’s 6 Psychology-Backed Hacks for Making Engaging Videos.
5 – Video is Re-Watchable
Video is easily re-watchable, and internal training programmes can be used repeatedly, making it a cost- effective solution.
Because videos are easy to re-watch and fast forward, they are helpful for slower learners as the information is easily accessible. This improves employee understanding and retention.
6 – Video is Preferred
75% of executives watch work-related videos weekly, and 68% of consumers prefer watching videos to learn about new products or services.
Statistically, video trumps articles, infographics, ebooks, and presentations as the employee favourite.
7 – Video Is Personable
Sometimes seeing the face behind the words is a gentle reminder of trust. Employees like to see their leadership engage with their team and show care and passion for their work.
Lengthy emails or written documents can seem cold and dry, and sometimes meetings and zoom calls can be time-consuming. Video is the easiest way to achieve a personal touch and engage with your staff without distracting from the daily workload.
If you are interested in using video to improve your internal communication, please feel free, to get in touch with us at hello@foxfifth.com
