What is Motion Graphics?

Biteable defines motion graphics as “animation, but with text as a major component. Essentially, it’s animated graphic design”.

Motion Graphics is a clever combination of graphics, animation and text. Businesses often use motion graphics to present information, highlight products and show off their brand identity.

Why use Motion Graphics?

Video is becoming the most effective tool of communication, with viewers retaining 95% of a message when they watch it in a video, compared to 10% when reading it in text. Motion graphics can take your video to the next level.

It can be combined with live-footage, sound and clever text to create striking product videos, presentations, and social media posts or ads.

Motion graphics add excitement to your content in an informative yet simple way. A sleek motion graphic video will give your company a chic and professional edge, whilst engaging your audience and confirming your purpose.

How to use Motion Graphics to drive engagement

1. Confirm Your Brand Identity
When looking at large brands like Nike or Coca Cola we see that everything they produce is harmonious. Everything from their tone of voice, fonts, graphics, logos and products work together to create a rounded and complete brand identity.

A motion graphic video is a great way to create a piece of content that encapsulates your brand identity. Bringing numerous elements of your identity together in one concise piece of content can communicate your personality. A successful graphic motion video can make you recognisable and more relatable to your audience.

2. Be Exciting
Grab your viewers attention! According to a study by Microsoft, the average person has an attention span of around 8 seconds. You can use motion graphics to engage and excite your audience.

Using a mixture of bold graphics, colours, text and voice overs is a great way to engage your viewers. If people are excited by your content they are far more likely to absorb your message.

3. Make  It Shareable
The social media generation is growing rapidly. Platforms such as Instagram have over 1 billion users so it’s important to make sure users can share your content. An engaging, well thought out video that engages is more likely to gain more likes and shares. This will grow your reachable audience and increase your social media presence. By 2020, Cisco predicted that 80% of all internet traffic will be video. The potential reach for your motion graphic content is huge.

4. Be  Useful
Make it clear what the purpose of your motion graphic video is. Is your video to promote a specific product? To introduce your company? To teach people how to use your product? Whatever your intention – make sure it is clear. People are more likely to invest their time into your video if they understand what they will gain by watching the full content.