2020 was not the year anyone expected. The sudden pause on all out of home activities has seen a huge increase in video engagement and online use.
With video becoming more popular and more essential to an effective marketing campaign, 2021 is the perfect time to kick your content into shape. Take a look at some top trends you can expect to incorporate into your New Year video marketing strategy.
1. Social, Social, Social!
From Tik Tok to Instagram, Facebook to Pinterest, your potential customers are active on a plethora of platforms and it can sometimes feel hard to handle! There is no doubt however, that this social media train will not be stopping any time soon.
With 2.45 billion active users, Facebook is still the most popular platform, however many Millenials and Gen Z’s are turning to platforms like Instagram and Tik Tok as their primary platform.
Video marketing is an extremely useful tool on social media. Here are a few top tips to make sure your content is platform perfect:
Check your target audience – Discover where your target audience is most active. By getting detailed with your demographics you can tailor your content to age, gender, location and more.
Link! – Make sure your social media profiles are linked to each other and your website. Your consumers should only ever be one click away from what they want to see.
Be Useful – Your video content should not only be eye-catching but informative. Whether your video is a brand promotion, tutorial or even a funny story, there should be an outcome which makes your viewer think, “this brand is great, I will keep an eye out for more.”
2. User Generated Content
People trust real people.
User generated videos are a great way to boost your brands identity, whilst increasing trust and loyalty amongst your customers. The Nielsen Consumer Trust Index found that “92 percent of consumers trust organic, user-generated content (UGC) more than they trust traditional advertising”.
Including “real people” in your campaigns or sharing user generated content on your profiles, is a great way to get to know your customers whilst generating relevant, trustworthy content.
3. Webinars
Not just for students! Covid 19 has put a stop to many live events. Many consumers turn to the internet to learn about and discover new brands. This will only increase as we enter 2021, with the current climate being rocky, planned lectures and events will undoubtedly move to an online platform.
A webinar is essentially an online lecture, and is a great form of content marketing. By educating potential clients you establish your company as leaders within your industry. Sharing knowledge is a great way to highlight your company as trustworthy, knowledgeable and approachable.
Webinars can be given on any topic from tutorials, reviews, interesting stories, events and explanation videos. People love to learn and by giving the gift of knowledge, you can gain recognition as an expert within your field.
Top Tip- Advertise your webinar on social media platforms. Content that is shareable is likely to reach a larger audience.
4. Live Stream
Live stream is a great way to show your customers that you care. By putting aside set time to actively inform and engage with your audience, you are highlighting your company as an approachable and trustworthy team.
Live video is current, fresh and a great way to show the world what your brand is all about whilst encouraging customer interaction.
Check out our blog “How To Boost Your Engagement Using Live Video” for more tips and tricks.
5. Don’t forget to SEO
Make sure your video is search engine optimised.
A catchy, searchable title and a description laced with keywords will make your wonderful new video score higher on google searches and social media.
If you want to know more about how we can help you maximise your engagement through video, please get in touch with us on hello@foxfifth.com
