COMMON QUESTIONS
Straight answers about what we do, how we work, and how to start.
About Fox&Fifth
What does Fox&Fifth do?
We’re a strategic communications and marketing agency. We build the strategy, content, and campaigns that earn attention for ambitious businesses and complex organisations, then keep it: strategy, content, and communications under one roof.
Where is Fox&Fifth based, and who do you work with?
We’re based in Cranleigh, Surrey, and work with clients across the UK and internationally, from founder-led businesses to large organisations including BT Group, Openreach, the London Ambulance Service, Rentokil Initial, HPE, and Supermicro.
How does Fox&Fifth use AI?
Human-led creativity, AI-assisted efficiency. The thinking, judgement, and client relationships are entirely human; AI handles research and production workflows, so you get premium work faster and at a sensible price.
How do we start working with Fox&Fifth?
Most engagements start with a short diagnostic conversation about where your attention is leaking and what’s getting in the way. Book a discovery call and we’ll tell you straight whether we can help.
Marketing & Brand Strategy
What is a brand strategy, and why does it matter?
It’s the decision-making framework beneath your marketing: who you are, what you do, and why anyone should care. Without it, you’re not marketing, you’re making noise. With it, every campaign, page, and sales conversation gets easier, faster, and sharper.
Isn’t a brand just a logo and some colours?
The logo is the smallest part. Strategy defines your positioning, your competitive edge, your messaging, and the plan that ties all of it to revenue. The visual identity exists to serve that, not stand in for it.
How does Fox&Fifth approach a strategy project?
We start by understanding your business properly, not just your marketing objectives. Then we build the foundation that makes everything downstream easier: positioning, Brand DNA, messaging, and a phased plan you can actually execute. We diagnose before we prescribe.
Who is brand and marketing strategy for?
Businesses that look the part but can’t yet explain what they stand for, and leaders tired of tactics that don’t add up. If marketing feels like spending money with extra steps, this is the gap that closes it.
What makes your strategy work different?
Most agencies sell you tactics. We sell you clarity. We’ve built strategy for organisations from BT Group to the London Ambulance Service, and we tie every decision, creative, commercial, and operational, to the same direction.
Content & Campaigns
What’s the difference between content and campaigns?
Content earns attention; campaigns convert it. Content builds an audience that trusts you over time; a campaign points that attention at a specific outcome on a deadline. You need both, and they need to share one strategy.
How do you make content that actually gets watched, not ignored?
Most content is ignored because it’s forgettable, not because it’s bad. We start from your positioning, then make work that stops people in their tracks. We’ve produced over 2,000 films and generated 180 million views, so we know what earns attention and what gets scrolled past.
How does Fox&Fifth use AI in content production?
Human-led creativity, AI-assisted efficiency. The ideas, judgement, and craft are human; AI handles research and production workflows, so you get genuinely good work faster and at a price that makes sense.
Can you run an ongoing content programme, or just one-off projects?
Both. We build social, video, newsletter, and thought-leadership programmes rooted in your positioning, and we run standalone campaigns and films when you need a specific result. A calendar isn’t a strategy; a programme is.
How do you measure whether content is working?
We define what each piece is meant to do before we make it, then track against that, not vanity metrics: audience growth, engagement that signals intent, and the actions that matter to your business. If a piece has no job, it doesn’t get made.
Strategic Communications
What is strategic internal communications?
Communicating with intent rather than reacting when something goes wrong. It covers how leadership’s message reaches the front line, how change lands with your people, and how you engage stakeholders: clearly, consistently, and on purpose.
Why does internal communication matter to the bottom line?
Employees who understand the business perform better, stay longer, and represent the brand better. Miscommunication costs more than you realise: wasted time, lost trust, and talent that walks out because nobody told them what was going on.
How do you handle communications during a big change or restructure?
Change fails when people feel it’s happening to them, not with them. We build the messaging frameworks, content, and communication plans that bring people along through transitions, restructures, and strategic pivots, from the boardroom to the front line.
Can you help our leaders communicate better?
Yes. Your leaders are your most credible communicators. We help them find their voice, sharpen their message, and show up confidently in speeches, articles, interviews, and internal addresses. The ideas stay theirs; we help them land.
Have you done this for large, complex organisations?
Yes. We’ve helped some of the UK’s biggest organisations, including BT Group, Openreach, and the London Ambulance Service, communicate through complexity without losing clarity. If they can do it, so can you.
Still Have Questions?
Book a discovery call and we’ll tell you straight whether we can help.
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